It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone.' Since then, Google has continued to struggle-retailers don’t often stock Nexus phones and operators aren’t too bothered with bundling them in contracts. In a blog post at the time, Google had said, “While the global adoption of the Android platform has exceeded our expectations, the web store has not. But, that rather noble initiative didn’t last long, as Google discontinued the sales of the One a few months later. In the US, mobile service providers release the final version of any software update for their phones after testing it with their network, services and partner apps, implement SIM-locks, tweak the software and even turn off some hardware or software features that could hurt their revenue. Basically, this phone was meant to give users a smoother Android experience-uncluttered usage, no unnecessary apps and quick updates. Back in 2010, Google started a hardware programme with the Nexus One smartphone.

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